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The current economic climate is in a bit of a mood. I talk to women in business every day who are feeling the pinch. I know the struggle of wanting a professional, sleek digital presence while also trying to keep overheads low. Usually, when budgets get tight,...
I wanted to celebrate International Women’s Day by sharing my own path as a woman running a small business in Australia. I also want to highlight some of the incredible business women around me by sharing the wise words they’ve passed on. The reality of running a...
The digital landscape in 2025 was a bit of a circus. There are countless platforms claiming to make your life easier, but most of them just add to the noise. It can be a total minefield and incredibly overwhelming to figure out what actually works for a small...
Let’s be honest about 2025. It was a year of significant shifts in the digital landscape, and for us. Being based in Hobart gives us a unique perspective on the small business community, and we got up close and personal, meeting lots of new local businesses when I...
Your website might look amazing and have content that perfectly explains your products or services. But if visitors don’t know what to do next, all that effort is wasted. Think about the last time you visited a website and felt a little lost. You were interested,...
Picture this: it’s 2am and your phone won’t stop buzzing. Your online store has crashed during your biggest sale of the year. Customers can’t check out, contact forms don’t work, and instead of your beautifully designed website, people see an ugly error screen. The...
The start of a new year always brings that “fresh start” energy, and it’s the perfect time to take a good look at your marketing strategies and figure out what’s working, what’s not, and what’s next. If you're a small business owner trying to get traction online,...
Let’s get one thing straight: AI isn’t coming for your job... unless your job is churning out soulless, robotic fluff that no one wants to read. So no, I don’t think SEO consultants or content creators are going to be replaced by AI any time soon. But can AI help you...
For many small business owners who have WordPress websites, maintaining your site can be very much an afterthought. Many find they only think about maintenance when they've experienced an issue rather than carry out updates and other tasks regularly. Sound familiar?...
Small business advice is available in spades, but I thought I'd add my 2 cents worth to the mix after my first foray into business in 2000 (I think it was) with a brick and mortar gift shop business, to local festivals, events, and markets and my first experience into...
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