Digital marketing is the future
Given the spanner that COVID-19 has thrown in the works for just about everyone. I think it goes to show even more how digital marketing is the future for businesses no matter how big or small.
Whether you’re a micro-business, small business or large enterprise digital marketing should play a big part in your marketing. Or it should if it didn’t before.
Do you have an online presence?
Are you starting to think about your digital marketing future or do you have an online presence already?
Whether it be a:
- website with SEO optimisation of course 😉
- social media
- e-newsletter
- content marketing
- paid ads
- You Tube
- Google My Business listing
Where to start with your digital marketing?
You need an online presence that works for your business and having a digital marketing strategy is one way to determine where you should and where and how you should concentrate your digital marketing efforts. Like anything, we want to approach this sensibly and work smarter not harder.
How to solidify your business future with a website
Having a website is like having a shop front or office but it’s just digital. Whether it be selling your products, selling courses, promoting and selling your services, running a membership program, running classes, and more. There’s not much you can’t promote or sell online these days.
The recent restrictions thanks to COVID-19 just go to show what can be run online. It really makes you start to think outside the box when your shop or office is facing a shutdown.
SEO should be a big part of your digital marketing future
If search engine optimisation aka SEO isn’t a part of your digital marketing plan then it should be. If you follow me on Facebook or Instagram then you’ll have heard me talk about the benefits of search engine optimisation a time or two.
In case you’re new here then here’s a quick summary of where SEO should be used on your website:
- page copy
- headers – H1s, H2s, etc
- image file names
- alt tags
- URLs
If you didn’t look into your SEO at the website design phase don’t worry. SEO can be done at any stage. And it’s something that if you keep on working at it with blog posts for example then the ROI will keep on coming.
If you only launched a website during COVID-19 and it was done quickly so you’d have a business to direct customers or clients too then I recommend having a look at it with fresh eyes to ensure your website’s structure and design is beneficial to your small business. You want to make sure you’re putting your best foot forward and more importantly that it functions and provides the best UX (user experience) and converts for you.
Social media is a window to your business that’s available 24/7
These days business is about building relationships and getting to know your customers/clients or potential ones. And it allows them to get to know you too. Getting to know each other and building a community and relationships is what helps you stand out from all the noise of all the other businesses and makes your brand real and relatable.
You can’t find a much better and direct way to communicate with customers/clients than on social media.
Don’t feel like you need to have a presence on every social media platform under the sun either. I don’t! Pick where you’re customers/clients are and what you enjoy. Start with one social media platform and once you’ve mastered that, add another one that makes sense and so on.
On social media, you can share product photos, videos, tips, live video, run a poll, ask a question, announce sales, offer them something in return for their email address giving you another option for your digital marketing future. It doesn’t get better than that, does it?
Content Marketing
Content marketing is another important aspect of your online presence.
- Blog posts
- Newsletters
- Lead magnets
- Ebooks
- Collaborate with another business that has a similar audience to you and swap blog articles. Plus, you’ll get a backlink for your site which is another win and helps build your Google authority.
Blog posts don’t need to be your standard article type post either. Recently I designed and developed a site for Avocado Constructions. They specialise in bathroom, exterior, and interior renovations around Brisbane. But for them, we wanted to showcase how they bring their clients dreams and wishes to live so the angle for their blog posts is showcasing their work with before and gorgeous after images along with their client’s goals and design choices, the fun demolition process and how they bought it all together with fabulous communication.
It’s a fabulous opportunity to showcase their work and gives them great SEO opportunities and shows potential clients behind the scenes of how they operate and communicate with their clients along the way.
What’s your online presence look like?
Did you have an online presence before COVID-19 hit or did you have to scramble to get online? Comment below as I’d love to hear from you.
