In this online world, a digital marketing strategy is everything. Don’t just see each platform as a standalone either. What you do on each platform should complement each other but most importantly work for that platform in question.
Whether you have a presence on Facebook, Instagram, Pinterest, a website, blog, send email newsletters they should all work together and complement each other.
Where to start with a digital marketing strategy?
With the digital world being so big and competitive it’s important to get more personal with your marketing and make a connection with your customers or clients. You can tell your story and why customers should deal with you over the next business.
When it comes to your digital marketing strategy, I’m a big believer that it doesn’t have to be 50 pages long. As long as the important aspects are included that’s the main thing. And what they are will depend on who the digital marketing strategy is for? A simple and straight forward guide for your digital marketing strategy is:
Goals
Define what your goals will be. Some examples are:
- increase likes
- brand awareness
- increase website traffic
- convert leads
- increase sales
- make more money
Get specific with your digital marketing goals though. For example, you want to increase your social media followers by 100 or you want to increase sales by 20%.
Set a date that you want to achieve your goals by too to hold yourself accountable.
Time
Decide where you need to spend your time. What platforms do your customers/clients hang out on? Is it Instagram, Facebook, Pinterest, Snapchat, LinkedIn, and the list goes on?
But knowing where your target market hangs out is extremely important. There’s no point wasting your time or message on a platform where your target market isn’t.
Content
What format will your content be in? E-newsletters, social media posts, and blog posts play a huge part in digital marketing. Again, you need to know who your target market is and where they hang out to determine where you’ll be sharing your content.
Timeline
I love to put everything down on a calendar to create a timeline. I’ve actually just started using Trello for this with my own content plan and testing and tweaking the process before I role it out with my clients.
I like one main calendar which is an overview – this details what content will be used on what platform, any special events, special offers, etc should be noted down here and then from there you can break it down to each individual content plan.
Implement
Once you know the answers to all the above then you have a digital marketing strategy and plan. Take an overall look and see if you need to tweak anything. Remember too it doesn’t have to be perfect. Your strategy will evolve and change with your business. Then you can start creating and implementing.
Test and Measure
This is very important as the same message may not work necessarily on all platforms. So, keep a close eye on your analytics to see what works and what doesn’t and adjust your content and approach accordingly
Embrace your digital marketing strategy now
You may think you don’t need an actual plan. You’ve got it all stored up in your head. But by putting it all down on paper it’s clear and concise.
At the end of the day, a digital marketing strategy is just a plan of attack. So, don’t be put off. It’s as easy or as complicated as you make it too. As long as you include and think about the key points above you can’t go wrong really.
What do you think?
Do you have a digital marketing strategy? If so, what do you like to include? If not, what’s holding you back? Just leave a comment below. I’d love to hear from you.
Want to have a chat?
If creating your own digital marketing strategy still isn’t for you, then we’d be more than happy to have a chat with you about undertaking one for you. Just contact me now to discuss.
