Blogging can have such a positive impact on your website and rankings if you blog but it’s important to know how to SEO your blog post.
Blogging is particularly beneficial if you’re a service based business. As you’re not generally adding new content or making regular changes. Whereas with an ecommerce site you would be regularly adding new products which keep your site fresh.
Even though I say blogging is a positive. It’s extremely important your blog post is formatted correctly too to help Google read it. Otherwise, you’re just making it harder on yourself. And you’ve gone to the trouble of:
- researching what you should be writing about
- writing your post
- uploading it
- publishing your blog post.
You want to get the most bang for your efforts. So, format it correctly with my great SEO tips below.
Choose a focus keyword for your blog post
This is an important step and like your website, it’s the foundation for everything. If you follow me on social media or have ever had a chat with me about your site. You’ll have heard me say that a time or two before.
Do your keyword research
Keyword cannibalisation is where you’re competing against yourself for the same keyword.
What you do want to do is use variations or synonyms of keywords you want to rank for. Or for keywords where you want to improve your rankings.
Headers are an important guide to Google
Headers will guide google and readers around your site. Not only do headers act as a guide, but they also help break up your text. It’s important to write for your end user first and Google second.
But there’s some important things you need to know to make it work:
H1s: are the top dog but only use one per post. Using more than one confuses Google. Normally your post name defaults to this, but it may depend on your theme so just double check. Ideally, you want to try and include your main keyword in your H1 which if your using your post name it does already.
H2s: Use as many as you wish. And use variations of your keyword and synonyms in your H2s.
H3s: are for less important headers
H4s: are for less important again
Use colours on your headers if you’re happy with that style to help break up the text. But this comes down to your style and personal preference too but at the end of the day it needs to be easy on the eye for your readers. And adding some colour helps to break things up.
Break up big blocks of copy with dot points in your blog posts
Dot points are another great way to break up your text making it easier to read. Very few people have the time or effort to read everything verbatim these days, so dot points highlight and summarise.
Writing is different for online writing
When it comes to writing web copy and blog posts it’s different from normal writing. The easier your blog post is to read the better websites rank.
Sentence length is one factor of this. And shorter is better. Depending on what you do, and the tone of your site/business blog posts are normally more conversational. Which makes keeping sentences shorter more of a challenge sometimes. But it is a good guide to follow where you can. As at the end of the day, we want to do everything we can to make our websites and content rank better don’t we?
Shorter paragraphs are also a positive aspect of readability.
If you’re on the WordPress platform and use the plugin Yoast then you’ll be able to check your readability score. Have a look and see what it says if you haven’t checked it out before.
Images are a great benefit to blog posts
Of course, when they’re done the correct way. 😉 There’s a couple of components that make up images:
- file name
- file size
- render size and actual size
- alt tags
And by uploading your images correctly with those above points will mean your images will work for you too when it comes to SEO.
Google can’t read what’s on your actual image but can read your image file name and alt tags.
Optimise your file names: Please, please, please do not upload a file name that looks like this “headerimage.jpg”. Use your file names to describe your image and hopefully that will involve your keyword anyway. But don’t just stuff it in there.
“red-mothers-day-quote-coffee-mug-business-name” is an example of a good file name. Include your business name if it’s not too long and if you’re focussing on local. Include your location too.
Use hyphens to separate your words rather than underscores as Google can’t read underscores for some reason.
Image file size: Keep your images under 100kb or even smaller if you can without compromising quality.
Resize the actual image sizes: Think about what size you want your images to actually display at too. By resizing an image that originally is 4000 pixels x 3000 pixels to what you want it to display at. For example, 800 pixels x 500 pixels. This will help with reducing your actual file size too.
By uploading your images at the right size you’re ticking the box on speed too. As if whatever size you upload your image is the actual size your website will try to render it every time sometimes goes to view that page. And if you don’t need it to render at that size then don’t waste the speed which is an important factor in your SEO, especially in this mobile first world we live in.
Add image alt tags: don’t forget to add your image alt tags aka as alt text. This should describe what your image is about. And is what is displayed if your image doesn’t display for some reason.
A good way to think of what to write is how would you describe the image to a vision impaired person. But don’t write an essay. Around 10 words is a good length. And include your brand name if you have room at the end. Remember again don’t just stuff your keywords in.
Link to other pages and sites
It’s beneficial for SEO to link to other pages and blog posts on your site where relevant. It’s also really good to link to other websites too. Ideally, you want the links coming back to you which are known as backlinks as the more backlinks you have the more it will help build your Google authority. And Google authority helps your rankings.
By utilising internal linking to other pages and posts on your website it takes people on a journey around your site and keeps them on there for longer. The longer they’re on your site consuming your content the better.
Think about your anchor text too and what you are going to link around. Try to avoid using generic terms like click here. And rather hyperlink around other words (your keywords if you can).
Remember to SEO optimise your meta descriptions
Meta descriptions don’t have a lot of value when it comes to SEO, but they do help with your click through from Google searches. By that, I mean when people are scanning through the search results. Your meta description is one factor that will make someone click through to your site. So, put your best foot forward with an SEO optimised meta description.
There is only enough space for up to approximately 155 characters so keep it on point and include a call to action if/where you can.
Optimise your page title to help Google understand your page
Ensure your blog posts have SEO optimised page titles too. This is the second factor that will make someone click through to your site. Your page title will also tell Google what your page is about. So, it’s important to be on point and accurate in the detail you give. And given that hopefully, it will naturally feature your keyword. The closer to the start of the page title the better too.
You only have up to approximately 60 characters for your page titles, so keeping them on point is super important.
Add a CTA (call to action) at the end
This isn’t so much for SEO but is good practise……add a call to action at the end of your blog posts. You’ve gone to the trouble of writing your blog post and your reader has gone to the trouble of reading it. What’s next? What do you want them to do?
Ideally blogging should be a part of your digital strategy whether that be driving more traffic to your website, sign up to your newsletter, buy your product or services.
Does that all make complete SEO sense?
I’m sure that all makes complete sense and for some it does. But it seems with SEO you either embrace it and love it and it all makes sense, or you’re like me when it comes to Roblox. You’re brain just shuts down, and you don’t want to know about it lol.
If you’re the latter, don’t despair. I do offer SEO optimisation of blog posts. So, you can write the post, and I’ll review and do the SEO optimisation side of things.
If writing isn’t your thing either. I can do the whole kit and caboodle as they say. From keyword research, writing, SEO optimisation, and image optimisation, upload to your website and publish or schedule accordingly. Just reach out, and we’ll tee up a time to chat about getting your blog posts up to scratch.