Here’s part 2 in how to design a rocking website. I particularly focus on WordPress web design but the same great advice and principles can be applied across all website platforms.
Now that you’ve done all the research and planning now it’s crunch time. Setting up the actual website and tying it all together with rocking content and images that are going to speak to your dream clients. Set up a little bit more tech to help track things and tell you how your website is performing and how visitors are using it too.
Website set up
Now it’s time for the fun stuff. Depending on the website platform you’ve chosen to suit your needs and depending on your skill level. This may be an area you choose to outsource to a professional WordPress web designer. Depending on your skill level you may not need to, or you may choose to outsource part of it.
If you’re up for a small learning curve we are setting up a DIY WordPress web design option. Our DIY WordPress web design option is DIY with a helping hand. In that, we do all the harder setup techie stuff that you generally only do in the beginning. And unless you’re going to set up another WordPress site you won’t need to do it again so why waste time learning it is our thinking. We even include 1 hour of support too so if you get stuck on something we’re only a Zoom session or phone call away.
Add rocking content to showcase what you do that sings to your dream client
Your copy and images are major pieces of your website and are the key pieces in showing your dream client or customer who you are and what you do. And importantly why they can’t live without the product or service you offer.
Your images need to help back this and compliment your website copy too.
A very important aspect of your website copy is that you want it to convert.
You want copy that is concise, has a purpose and with conversational copy your call to action (CTA) will direct people to do what you want them to. You need to be the king or queen of persuasive.
Add stunning images that tie your message together and back it up
When choosing images for your website you want to choose images that fit the feeling of your site. You want quality high resolution images that are original. Avoid using images that aren’t original and that you see everywhere.
If your images feature people, then ensure the people reflect your target market or client avatar.
If you have a full branding guide for your business that will help you determine what images are best to showcase your business.
Your images should tell a story too and they should all be consistent in their look and feel.
Also, if you’re using stock images ensure you understand the copyright on the images too.
Google Analytics and Google Search Console
When you are setting your website up make sure you integrate Google Analytics and Google Search Console with it. They’re both free Google tools so why wouldn’t you use them. The information both tools give you is quite powerful in understanding what’s working and what needs revisiting with your website.
Google Analytics shows you:
- how much website traffic you’re receiving?
- where your website traffic is coming from
- your number of returning visitors vs new
- what your bounce rate is
- your traffic sources
- time on site
- and a lot more
Whereas Google Search Console shows you what you need to do to maintain and monitor your website. As well as fix any problem areas too.
You can submit your sitemap in Google Search Console too which makes for faster indexing.
Go live, then track and tweak
Once you’ve got all of the above done then it’s time to launch your site.
If you’re overwhelmed by the above or don’t have time to do it then I’m here to help.
Think of a website as an ongoing project too. Don’t wait until it’s perfect before launching.
Have you started designing your WordPress website? I want to hear all about how you’ve found the process. Let me know if you’ve gotten stuck on any areas and perhaps that’ll be my next