Case Study
Tasmanian Occasion Hampers SEO TRANSFORMATION
Invisible to Page 1
How we delivered a 243% growth in organic traffic
Page 1 rankings for key product searches
Revenue generating traffic growth
The Harsh Reality
When Gillian from Tasmanian Occasion Hampers came to us, her website was essentially invisible. Despite having a beautiful product, she was only seeing about 10 visitors a month. That’s not a business. That’s a hobby that Google doesn't know exists.
A quick technical review showed us why. The website was riddled with 404 errors, which is basically like having a "closed" sign on your front door when you're actually open for business. If Google can't properly crawl your website, you'll never rank.
We delved into the website’s SEO and Google rankings, which showed it had some rankings, but its intent wasn’t great. And nothing was on page 1.
The Strategic Shift
We didn't just throw keywords at the wall and hope they'd stick. We took a methodical, strategic approach to get Gillian the visibility she deserved.
The Tech Fix:
First, we cleaned up the mess. We rectified those 404 errors to ensure Google’s bots had a clear path through the website.
Keyword Intelligence
We conducted a deep dive into Keyword Strategy for the home and shop pages. We looked for the quick wins where we could grow existing rankings and identified high intent terms like "tasmanian hampers" that would actually drive sales.
On Page Rollout
We focused our efforts on the pages that mattered most for the season. By updating the on-page SEO and making small UX tweaks, we made the website easier for both Google to read and customers to navigate.
The Win
The results speak for themselves. Within 4 months, we moved the needle and got the website to position 1 for its most valuable search terms, with another 6 keywords comfortably on page 1.
Gillian now dominates the search for "tasmanian occasion hampers" and high-value terms like "hampers tas" and "gift hampers tasmania." This wasn't just a vanity project. This was about bringing in people who were ready to buy.
By the 7 month mark, website traffic had increased by a massive 243%. This surge in visibility directly fueled a record-breaking Christmas season for Gillian, turning her website from a quiet corner of the internet into her most powerful sales tool.
| Metric | July 2025 | November 2025 | Growth |
| Page 1 Keywords | 0 | 6 | 600% Increase |
| Top Position | 7 | 1 | Total Dominance |
In Gillian's Words
My website is functioning much better
“Ruth did an amazing job on my website. Needed a lot of SEO work done, and this was completed, so my website is functioning much better. There was always great communication with Ruth, and even further training for myself.
I would certainly recommend She Rocks Digital to any business needing website upgrades, digital marketing and SEO, etc. Plus, Ruth is great, very approachable and helpful, and I enjoyed working with her.”
Gillian Southwell, Tasmanian Occasion Hampers
What's Next
We don't believe in an "all or nothing" approach. The reality is that not every small business has the budget for a total website overhaul or a massive monthly SEO retainer right out of the gate. We’re real about that. Our strategy is built on getting you the best return on your investment right now.
For Gillian, we focused on the wins that would actually move the needle for her peak sales season. Moving forward, we'll continue to prioritise specific product lines and upcoming occasions as her business grows.
We’re always looking for the sweet spots. We identify website pages that are already hovering around page 5 or so and give them the strategic nudge they need to hit page 1. We’re also looking at how to get her products showcased in AI search results to keep her ahead of the curve. It’s about being smart with the resources you’ve got today to build the business you want tomorrow.
Ready to stop being invisible on Google?
Let’s look at your website strategy and get you onto page one.