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websites and business in general

I Need a Small Business Website Where Do I Start?

I Need a Small Business Website Where Do I Start?

When starting a website for your small business, it can take time to figure out where to start. So many components make up a website, and that’s before you get into the different styles, features, and functions available. And this is where many businesses make a...

Why Website Traffic Isn’t Converting?

Why Website Traffic Isn’t Converting?

Do you ever look at your website analytics and compare the number of visitors to the number of sales or bookings you have each month? If you do, you've probably noticed that it can take quite a few website visits to generate a sale. If you do good on you. If you...

How to Understand and Measure Keyword Difficulty

How to Understand and Measure Keyword Difficulty

Analyzing keyword difficulty is an important phase of the keyword research stage. And if you've read any of my other SEO articles, followed me on social media, or spoken to me about your SEO journey, then you no doubt have heard me say a time or two that keyword...

10 Tips Why Website Maintenance is Essential

10 Tips Why Website Maintenance is Essential

For many small business owners who have WordPress websites, maintaining your site can be very much an afterthought. Many find they only think about maintenance when they've experienced an issue rather than carry out updates and other tasks regularly. Sound familiar?...

2023 My Year in Review

2023 My Year in Review

This year in review has been a tough one to write. I started it much earlier in the month but haven't been able to finish it, so I didn't force it. I just sat with it and returned to it a few times before I got to this stage. Unfortunately, 2023 wasn't all roses and...

10 Tips for Effective Web Page Design

10 Tips for Effective Web Page Design

As a small business owner, you know that having a strong web presence is essential to success. But having an effective web page design can be tricky – especially if you're not familiar with the basics of website design. In this blog post, let's discuss 10 tips for...

AI and SEO. What do I think?

AI and SEO. What do I think?

When it comes to AI and SEO, there’s many saying that it’s going to make SEO experts' and SEO consultants' jobs redundant. But I usually say there’s a place for most things. And I think this one can have its place. But it’s not the be-all and end-all, and I can’t see...

Celebrating Women in Small Business

Celebrating Women in Small Business

I wanted to celebrate International Women’s Day by sharing my journey as a woman running a small business. And celebrate some of the amazing businesswomen around me by sharing some wise words they’ve shared. The reality of running a small business in Australia I like...

How Can I Support Your Small Business

How Can I Support Your Small Business

The start of a new year is always a good time to review what you're doing and how you can grow your business in the coming year or continue to grow your business. So, I thought it was an excellent time to run through ways we can help grow your business with digital...

My Favourite Digital Marketing Tools

My Favourite Digital Marketing Tools

As the year comes to a close, I thought it was a good time to look at my favourite digital marketing tools of 2022. There are so many tools and platforms available that are supposed to make our lives easier. Still, it can be a minefield and become quite overwhelming...

How to Increase Your Website Traffic?

How to Increase Your Website Traffic?

Let’s look at how to increase website traffic - one of the most critical questions in digital marketing, in my opinion. There’s no point in having a beautifully polished and strategically put-together website if your website isn't a traffic-generating machine. But...

My Facebook Got Hacked

My Facebook Got Hacked

Well, for someone that works in digital marketing (obviously) and spends A LOT of time on social media (market research, of course, 😉), I NEVER thought I’d be saying this, but my Facebook got hacked. How it all happened I woke up to an email saying my Facebook account...