Hello, I’m Ruth Slade


A Hobart based Digital Marketing expert specialising in search engine optimised websites that get those sales rolling in and your social media, content marketing and graphics all talking together.

Meet ruth slade from she rocks digital. Hobart's best digital marketing specialist

I’ve been in your shoes

I had my first website designed for me (yes, I haven’t always been a web designer or an expert in digital marketing). And naturally I thought you could put a website up and the hoards would come (shock horror, I know). Given this was back in the mid 2000’s so Google wasn’t quite so flooded as it is now.

And guess what? Crickets! From their I googled how to get more traffic to my website and the likes.

Remember this was pre social media too so digital marketing consisted of your website, e-newsletters, and Google Ads. Otherwise you were driving traffic through magazine ads which I tried too. But being young and a tad naïve if I’m being honest, I got completely taken for a ride by the sales rep’s dangling carrot. 😉

I saw the light aka SEO

Along the way I came across this foreign concept (at the time) called search engine optimisation.

As I learnt more and more about it and started seeing the positive results my website was having, I delved into SEO more. I found I was loving SEO more than my actual business. And hello She Rocks VA (virtual assistant). Combing my love for SEO with my strong admin background I thought would be a fabulous combination.

As I worked in SEO on more and more client sites, I became frustrated that web design and SEO still didn’t go hand in hand. Hello, upskilling in web design and a slight rebrand and She Rocks Digital was founded.

We proudly support local not-for-profit Tasmanian Iconic Walks

We have been supporting Tasmanian Iconic Walks since its inception in 2017. It’s a cause close to my heart as TIW supports stroke prevention.

TIW’s founder, Jo Cordell-Cooper, who was my first She Rocks client with her PT business, approached me regarding their website and logo. Jo had no idea, but my dad actually had a stroke back in 2008. So, I was happy to jump on board and help. And I happily donated their logo and first website to help get them started.

Since then, I’ve continued to support and work with Tasmanian Iconic Walks on each of their amazing events.

graphic design pull up banner design hobart with she rocks digital

Let’s rock your digital marketing

Don’t be like me. Don’t think visitors will just come to your website. It takes the right website design. Engaging, compelling, and converting copy. Inspiring CTA’s, the right SEO strategy, a social media presence to compliment and back it all up and to showcase your products/services. And allow people to get to know you.


Help your business thrive online and rock your digital marketing presence.

From your website, search engine optimisation and social media to your graphics, branding, content marketing.