How to Transform Your Website Course
12 Self Paced Modules
Attract more clients + customers + increase your Google rankings
Your transformation starts here
Imagine if your website actually pulled its weight.
Not just sitting there as a digital placeholder, but bringing in consistent sales, bookings, and enquiries, without you constantly pushing. In How to Transform Your Website, you’ll learn the step-by-step basics of how to revamp and optimise your site so it ranks better on Google, feels seamless to use, and actually converts the right people.
It’s time your website worked harder, so you don’t have to. That means more freedom to focus on the parts of your business you love. And more time to enjoy the life you’re building.
How To Transform Your Website self paced program
Training videos with action steps
Demos + resources
$347 AUD
VIP upgrade available for 1:1 support
Client joy
The course gave me the confidence and clarity to improve my website and grow my business
When I saw the How to Transform Your Website Course and what it included, I knew it would benefit me and my business. I'm a small, getting up off the ground business, and I need all the practical tips for building my website, but they need to be simple to understand and easy to follow. Working with Ruth previously with my website, I knew that Ruth would offer that in her program and she did.
I got so much out of the Website Course: SEO, analytics, user experience, things to look at and take notice of, blind spots, red flags to help my website and grow my business. It's helped me identify where I need to improve my website and where I should optimise it, and given me the confidence to make those changes.
I can tell from Ruth's work that she actually cares and has an interest in wanting my business and website to do well. I don't feel like 'just another client or participant,' and she always has time to help, provide her advice and expertise.
Thank you, Ruth.
Who is the How To Transform Your Website program for?
You've got a website, but it's not getting found on Google
You're getting traffic, but not sales or bookings
You feel overwhelmed by digital marketing and just want a clear plan
This is for you if you're a...
Service providers + coaches
Whose websites don’t reflect their expertise, and aren’t converting leads into clients.
Product-based business owners or eComm store founders
Who get traffic but little to no sales, and want to understand how to optimise for both Google and conversions.
Freelancers and creatives (designers, copywriters, consultants)
Who DIY'd their site and know it’s costing them visibility and leads.
Virtual assistants, tech VAs or beginner web designers
Who want to offer website audits or optimisation as a service, but don’t yet feel confident in SEO and conversion strategy.
Time-poor founders or solopreneurs
Who don’t want to become “SEO experts” — they just want a clear, smart process that works.
You can work through the modules at your own pace, in your own time, and revisit them whenever you need.
Not sure if this program is for you?
If you built your site yourself, or had it done years ago, and now avoid looking at it… yep, this is for you.
Why your website isn’t working (and what to do about it)
You’ve got a website. You’ve tried to do the right things. Maybe you paid someone to build it, or maybe you DIY’d it. Either way, it’s there, but it’s not working. You feel like it should be doing more. At the very least, helping people find you, trust you, and buy from you.
Instead, here’s what you’re dealing with:
You know you need to get found on Google, but you’ve got no idea how.
You keep hearing about SEO, keywords, search rankings… but every time you look into it, it feels like another rabbit hole. You try a few things, cross your fingers, and hope Google will magically figure it out. Spoiler: it doesn’t.
You’re getting traffic to your site, but nothing’s converting.
People are landing on your website, but they’re not sticking around. No sales. No bookings. Just silence. You start questioning everything — your offer, your price, your business. When really, it’s the site that’s not doing its job.
You’re confused, unsure, and totally overwhelmed.
You log into your website backend and instantly want to log back out. There are too many options, too many opinions online, with no clear roadmap. You don’t even know where to start, so you keep putting it off.
You’ve written the copy, but it’s not doing anything.
You’ve got words on the page, but they’re not landing. You don’t know how to structure your content, how or where to use headings, or what will make Google (and real people) actually care. It all just feels... flat.
Parts of your site are broken, and you don’t know how to fix them.
Maybe your contact form isn’t working. Maybe the mobile layout is a mess. Maybe something feels off, but you can’t quite tell what. Either way, you’re stuck. And Googling for answers is just making it worse.
Sound familiar?
Here’s the truth: your website should be working for you, not against you.
It should be generating leads, sales, and increased search visibility. Without the stress.
Let me show you how to fix it.
What you get in the How To Transform Your Website program
And why it'll actually change how your business shows up online.
Guided support
No more getting lost in a sea of YouTube tutorials and guesswork. You’ll have a clear roadmap. With built-in accountability to help you stay on track and take consistent action without burning out.
12 Bite-sized, strategic modules
Each module is designed to tackle a specific part of your site that’s holding you back. From visibility and SEO to copy and layout. So you know exactly what to focus on and in what order to finally achieve results.
Clear action steps that actually move the needle
Forget learning just for the sake of it. Every module provides you with a tangible task to complete. So you’re not stuck in theory, you’re seeing progress with every step you take.
Simple, practical resources + demo videos
If you’ve ever said “I’m not techy,” this is for you. You’ll see real websites, real fixes, and real walkthroughs. So you can implement changes confidently, without hiring a developer or spinning your wheels.
This isn’t a course or program you buy and forget. It’s a program designed to help you get unstuck, build your confidence, and finally turn your website into a tool that helps grow your business, rather than something you avoid or apologise for.
Client joy
From SEO zero to hero – and finally proud of my online presence
Ruth Slade’s How to Transform Your Website Course has literally taken me from SEO zero to hero. I knew nothing substantial about SEO before doing this course, and was paying other people exorbitant amounts of money for negligible results.
Her course has been interesting, easy to follow, and the online VIP sessions have been brilliant.
Together, it has all taught me how SEO works, how to post content on my website that can gain traction, and what rates online and what doesn’t. I now understand how to reach more people and attract more clients, and how to create an online presence I’m proud of rather than embarrassed by.
Now I’m taking charge of my SEO instead of paying other people to do it for me, and I’m actually enjoying the process of being responsible for my website content instead of dreading it.
What your business looks like when your website finally works
Imagine what your business could feel like if your website actually worked.
No more shouting into the void. No more wondering why your site isn’t showing up, converting, or reflecting the value you bring.
This program is designed to get you to the point where your website isn’t just something you have. It’s something that’s actively working for you.
You feel proud of your website, not embarrassed by it.
It finally looks and feels like your business. Clear, polished, and aligned with who you are and what you offer.
You’re getting found on Google, and people are clicking through.
Your site is optimised, your content is structured, and you’re showing up for the keywords your audience is searching for.
Your traffic is turning into actual sales, enquiries and bookings.
Visitors aren’t bouncing - they’re sticking around, clicking buttons, and taking action.
You know what to change, update, or tweak. And how to do it.
No more hiring someone every time you want to update a heading. You’re in control, and you know what matters and what doesn’t.
You’ve stopped wasting hours googling for answers.
You’ve got clarity, structure, and a streamlined site that does its job, so you can get back to running your business.
And the best part? People start telling you how great your site is.
Suddenly, you’re hearing things like, “I found you on Google,” or “I loved your website. It was so easy to understand.”
You’ll see those shifts start happening as you work through this program, and you’ll back it all up with real, tangible progress. Just like these past clients who’ve worked with me to transform their websites, start their SEO journey + increase their website traffic...
Meet your mentor, Ruth Slade - your website rockstar
I’m Ruth, founder of She Rocks Digital. I’ve been in the online space for over 20 years. First, running my own successful eCommerce brands, and now helping other small business owners fix the websites that are quietly holding them back.
I’m not a fluffy marketer. I’m Hobart-based, results-obsessed, and known for cutting through the digital overwhelm with clear, honest advice that actually works. My specialty? Helping service-based businesses, creatives and product-based brands get found online and turn more clicks into customers — without ads, gimmicks or growth hacks.
I created this program because I kept seeing the same thing: business owners with websites that looked fine, but weren’t doing a damn thing. Not showing up on Google. Not converting. Not making sales. And they had no idea where to start or how to fix it.
This is the process I’ve used behind the scenes with my 1:1 clients. Now in a structured format that empowers you to understand your own website, take control of your visibility, and finally make your website work for you.
I’m here to demystify digital marketing, give you practical tools, and back you every step of the way. Especially if you identify as a woman and want to feel confident navigating the online space on your terms.
No tech speak. No pressure. Just real, strategic support to help you take your website (and your business) to the next level.
What we'll cover
This isn’t about learning for the sake of learning. This is about getting your website to actually work. Bringing in more leads, converting more sales, and showing up online like the business you are now (not the version from 3 years ago).
Here’s what we’ll dive into, module by module:
Module 1: Let’s get clear – define clear website goals
Clarify what your website is really here to do, and who it’s for. You’ll reset your goals, refine your audience, and make sure every page is working towards something that actually grows your business.
Module 2: Understand where your website traffic comes from
If you want more of the right people landing on your website, you need to know how they’re getting there — and what’s working behind the scenes. In this module, you’ll learn how to track and understand your traffic sources using tools like Google Analytics and Search Console, so you can focus your efforts on what actually drives results. Organic, paid, referral, direct, social — you’ll get clear on what’s bringing people in, and how to get more of it.
Module 3: Know your website Numbers
You can’t improve what you don’t measure. In this module, you’ll get clear on how your website is currently performing, so you’re not just guessing; you’re tracking real results. This gives you a baseline to work from and shows whether the changes you’re making are actually moving the needle. No vanity metrics, just data that matters to your business.
Module 4: SEO – Get found by the right people
If your website isn’t showing up on Google, you’re leaving money on the table. In this module, you’ll learn how to boost your visibility in search results and attract the right kind of traffic. The people who are actively looking for what you offer. From understanding keywords to planning your Keyword Strategy and doing proper keyword research, this is where your website starts doing the heavy lifting for you.
Module 5: How to SEO Your Website
This is where it all comes together. You’ll learn how to optimise your website so Google actually knows what you do and shows you to the right people. From refining your copy and placing keywords with purpose, to image optimisation, mobile usability, internal links, and page speed. This module walks you through the exact steps to make your site more findable, readable, and credible. No fluff, no keyword stuffing. Just smart, practical SEO you can actually implement to get found and get results.
Module 6: Review your SEO + track what’s working (and what’s not)
You can’t improve your rankings if you don’t know where you stand. In this module, you’ll learn how to check which keywords you’re already ranking for, and what that says about your audience, your content, and your competitors.
You’ll uncover what’s bringing people to your site, where the gaps are, and how to tweak your strategy for more visibility, better traffic, and higher conversions. This is about making smarter moves based on real data, not guesswork
Module 7: Review Your GA + GSC + use data that actually drives results
In this module, you’ll cut through the overwhelm and focus on the key metrics that matter. You’ll learn how to use Google Analytics and Search Console to uncover what’s really happening on your website — who's visiting, how they got there, what they’re doing, and where they’re dropping off. This isn’t about tracking everything. It’s about tracking the right things so you can make smarter decisions, optimise faster, and keep your website working harder for your business.
Module 8: Understand your competition to win
Gain clear insights into what your competitors do well and where they fall short. So you can outsmart them with smarter SEO, sharper UX, and messaging that highlights your unique value. This isn’t about copying; it’s about making your website the obvious choice that drives results.
Module 9: Add social proof to build trust and boost conversions
You’ll learn how to harness social proof to turn browsers into buyers by showcasing real customer experiences, testimonials, and popularity signals that build instant trust. This module shows you how to use social proof strategically to influence decisions, encourage engagement, differentiate your brand, and ultimately drive higher conversion rates, making your website a powerful trust builder that gets results.
Module 10: Improve your website speed to keep visitors and boost results
You’ll learn how to diagnose your site’s current speed and fix the key slowdowns that frustrate visitors and kill conversions. From image optimisation and caching to code cleanup (basics) and choosing the right host, this module gives you practical, proven strategies to get your site loading in 2-3 seconds or less, keeping users happy, improving SEO rankings, and putting you ahead of slower competitors.
Module 11: Using AI to Streamline your website workflow and work smarter, not just faster
You’ll learn how to leverage AI as a smart assistant. Not a shortcut to speed up your website tasks without losing your unique voice or connection with your audience. This module shows you which AI tools can help, how to use them to get unstuck, and how to work faster while keeping your content clear, compelling, and conversion-focused. So your site stands out instead of blending in.
Module 12: Why didn’t they buy? Find the gaps, fix the leaks, make more sales
You’ll uncover the real reasons why visitors hesitate at the finish line. From unclear offers and misaligned audiences to trust issues and clunky checkout processes. More importantly, you’ll get actionable steps to tighten your messaging, sharpen your targeting, build trust, simplify buying, and nurture prospects. So you stop guessing and start turning interest into sales.
VIP upgrade
Want extra support? You can upgrade to VIP for deeper help and personalised guidance.
VIP includes:
2 hours of 1:1 time with me to work through whatever you need
My MasterPlan to plan out your content, social media + more
It’s for anyone who wants more tailored support or an expert to help them map out what to do next. Just upgrade at checkout.
FAQ's for the How to Transform Your Website Program
What exactly is this program?
It’s an 8-week, step-by-step online program that helps you fix what’s not working on your website. From who your target audience is, how it ranks in Google, to how it converts visitors into actual clients, sales, or bookings. You’ll get 12 modules, weekly Q&As, resources, demos, and personal support.
How much time will I need each week?
You’ll need about 1–2 hours a week to go through the modules and take action. You can go at your own pace. A new module or two is recorded every week, so if life gets busy, you won’t fall behind. They’ll be available to access as long as the course is available.
Do I need to have a website already?
Yes — this program is best for people who already have a website (even if it’s terrible or half-finished).
Will this help me get found on Google?
Yes, that’s one of the core focuses. You’ll learn exactly what changes you need to make so your site is easier for Google to find and rank. No confusing website and SEO tactics. Just clear, doable steps that work.
Is there 1:1 support included?
Yes, if you book the VIP upgrade at checkout.
How is this different from other websites or SEO courses?
This isn’t just theory or surface-level fluff. It’s designed for small business owners and creatives who want practical, real-world guidance. You’ll actually work on your site as you go. No cookie-cutter tactics, no jargon.
It’s all about getting to the nitty-gritty of what you need to know, allowing you time to do what you want to do in life.
Do I need to be tech-savvy?
Nope. This program is designed for non-techy business owners. You’ll get videos, walkthroughs, and real examples. And if you ever get stuck, you can ask in the Facebook group or on the live Q&As. I’m here to help and support you rock your website.
Will this help with Squarespace/WordPress/Wix/Shopify?
Yes. The strategies are suitable across any platform no matter what your site is built on. I do share more WordPress specific tips, as that’s what I work with the majority of the time. But if you’re on another platform, just let me know and I’ll share what I can.
Still have questions?
If you can't find an answer to your question in our FAQs above, you can always reach out to me.
Ready to finally have a website that does the heavy lifting?
Guided self paced program
12 Bite-sized, strategic modules
Clear action steps that actually move the needle
Simple, practical resources + demo videos
This isn’t a course or program you buy and forget. It’s a program designed to help you get unstuck, build your confidence, and finally turn your website into a tool that helps grow your business, rather than something you avoid or apologise for.
BONUS VIP UPGRADE: enjoy 2 hours of 1:1 support for $297AUD (add on at checkout)
© 2014 - 2026 She Rocks Digital. All Rights Reserved.