Front Row on Google Workshop
A hands on workshop to master your Google Business Profile.
Missed out on this round? Drop your details to get first dibs when the next Launceston workshop opens up.
Max 10 attendees for direct support
BYO laptop and passwords for real time setup
Real Tasmanian business owners taking action and getting mapped in our Hobart session.
Very well put together, great snacks, and a fantastic opportunity to network. Highly recommend Ruth.
"Attended the pilot program for the Google workshop, and it was very well put together. Great snacks and opportunity to network.
Highly recommend Ruth.
Abbey Gear, Soul Sister Salon, Ulverstone, Northern Tasmania
Very well put together, great snacks, and a fantastic opportunity to network. Highly recommend Ruth.
"Attended the pilot program for the Google workshop, and it was very well put together. Great snacks and opportunity to network.
Highly recommend Ruth.
Abbey Gear, Soul Sister Salon, Ulverstone, Northern Tasmania
Let us be completely honest for a second. When people in Launceston are looking for a service or product you offer, they don’t go on social media. They open Google. If your business isn't sitting comfortably in that local top three pack on the map, you are practically invisible. You are actively handing ready to buy customers over to your competitors down the road.
Maybe you started setting up your Google Business Profile months ago, but got confused by the dashboard and abandoned it. Maybe you have a listing, but it is completely dead. Whatever the case, sitting on page three of the search results is costing you money every single day.
Whether you call it Google My Business or its official name, this asset is the single most powerful tool you have for local growth. It’s time to stop guessing and start dominating the local rankings.
Front Row on Google
3 hour in person workshop, venue to be confirmed
$247 AUD
Max 10 attendees
The most valuable, free real estate on the internet (that you're probably ignoring)
You know that little map box that pops up at the very top of Google when you search for a local service? The one that displays the top three local businesses, their reviews, and a direct link to call them? That is your Google Business Profile. It is the virtual front door to your business, and right now, your competitors are standing in it.
The hands on scope
From invisible to unmissable
This is not a boring presentation where you sit and take notes that you will never look at again. Bring your laptop, your passwords, and let’s do the work together in real time.
Step 1: The perfect foundation
If you are completely new to this, we’ll cover how to set up a Google Business Profile properly from scratch. If you already have a listing, we will audit your core backend settings to fix hidden mistakes that are hurting your visibility.
The Action: We will use the Google Business Profile to claim or clean up your listing, lock in your exact service areas, and set up your operating hours correctly.
Step 2: Premium search optimisation
Google needs to know exactly what you do, and your clients or customers need to trust you instantly. We’ll write a compelling business description that ticks both boxes by cutting through the fluff and focusing on clarity.
The Action: Complete your full Google Business Profile optimisation by weaving in the specific keywords your Launceston customers or clients are actually typing into search bars.
Step 3: Showcasing your offers
Your listing should function like a mini website. We’re going to upload your visual assets and set up your core offerings so customers can choose you without even clicking through to your main website.
The Action: Upload and categorise your business photos, set up your products or services sections, and make your profile look polished, creative, and sleek.
Step 4: Reviews and regular updates
Getting reviews is great, but knowing how to manage your Google Business Profile interactions is what builds real trust. We’ll create a bulletproof system to get glowing reviews and handle customer feedback like a professional.
The Action: Generate a custom direct review link for your business. You’ll also write and schedule your very first post on your Google Business Profile, so you know exactly how the system works moving forward.
I had tried doing it on my own for a long time and got nowhere... so I am super happy to have met Ruth
“I participated in the Google Workshop Ruth ran, which I really enjoyed and found useful. I had tried doing it on my own for a long time and got nowhere, so I am super happy to have met Ruth.”
Cassandra Cooper, With Love Cassandra
I had tried doing it on my own for a long time and got nowhere... so I am super happy to have met Ruth
“I participated in the Google Workshop Ruth ran, which I really enjoyed and found useful. I had tried doing it on my own for a long time and got nowhere, so I am super happy to have met Ruth.”
Cassandra Cooper, With Love Cassandra
Why this workshop is worth your time and money
You could spend weeks watching confusing videos online trying to figure out how to manage your Google Business Profile. Or you could spend 3 hours with me in a professional Launceston location and walk out with the entire thing completed.
When it comes to running a local business, Google business listings are your absolute best asset. For most small business owners, winning just one or two new clients or customers from Google search will pay for this entire session multiple times over. You are not paying for a to-do list. You are paying for a completed project.
This is for you if:
You are appearing too low on the map rankings, and you are tired of losing leads.
Your current profile feels messy, outdated, or just plain boring.
You want a professional digital presence, but do not have the time to figure it out yourself.
You value clear strategy over guesswork and want results that actually move the needle.
Meet your Google Business Profile Expert
Ruth Slade
Nice to meet you,
I'm Ruth, founder of She Rocks Digital. I've spent over 20 years in the digital space, first running my own eCommerce brands and now helping small business owners right across Tasmania and Australia claim the search traffic they're missing out on.
I'm headquartered in Hobart, but I work with business owners across the entire state and country. I'm results obsessed and known for cutting through digital overwhelm with clear, honest advice that actually works. My specialty is helping service based businesses, creatives, and product brands turn search clicks into paying customers without relying on paid ads, gimmicks, or social media burnout.
I built this workshop because I kept seeing the same frustrating pattern in Northern Tasmania. Brilliant Launceston business owners who have a beautiful website but remain practically invisible on the map. They're losing daily phone calls, bookings, and foot traffic to competitors down the road simply because their Google Business Profile is empty, outdated, or sitting completely neglected.
This session brings my Tasmania wide local SEO expertise straight into a practical, hands on environment. It's the exact framework I use behind the scenes with my private agency clients. We'll strip away the confusing tech speak, roll up our sleeves, and fix your backend settings right there in the room together. You'll leave with an optimised profile, complete confidence managing your dashboard, and the tools to claim your rightful place at the top of local search.
Ruth spoke at my women in business networking group, and she shared a wealth of knowledge for everyone who came along. She explains digital marketing including websites and SEO in a way that makes sense, is easy to follow along with, and delivers genuine value.
Ruth is able to explain complex digital info in plain speak; she really does rock. I can recommend Ruth and her team to assist you with getting your business seen online.
After that prompt, I have now presented at The Paris International Education Conference, and my paper will be published in the journal
“Ruth suggested at a business workshop that being published in a journal would enhance my online presence in AI and Google searches. I am pleased to say that after that prompt, I have now presented at The Paris International Education Conference and my paper will be published in the journal.”
Katrina Sutton, Katrina Sutton Education
After that prompt, I have now presented at The Paris International Education Conference, and my paper will be published in the journal
“Ruth suggested at a business workshop that being published in a journal would enhance my online presence in AI and Google searches. I am pleased to say that after that prompt, I have now presented at The Paris International Education Conference and my paper will be published in the journal.”
Katrina Sutton, Katrina Sutton Education
Don't get left off the map
We're planning the next session now, so join the waitlist to grab your seat before anyone else.
FAQ's for the Front Row on Google Workshop
I don't have a Google Business Profile yet. Can I still come?
Absolutely. This workshop covers everything from scratch. If you need to create your profile, we'll go through the setup together in the room.
What if my profile isn't verified yet?
Come anyway. Verification can take a few days, but we will build your entire framework in the room. You will leave with your optimised description, product lists, and first post drafted and ready to go. The second your verification drops, all you have to do is copy, paste, and launch.
I already have a profile. Will I actually learn anything new?
If you're already sitting in the top spot of the local three pack for every single keyword in your industry, you probably don't need this. But if you've just filled in the basics and left it to sit there, you're missing out on serious traffic.
I run my business from home and don't want my address public. Can I still use a profile?
Yes, you can. This is a massive roadblock that stops many service providers and creatives from getting on the map. I'll show you how to set up your service areas correctly so your home address stays completely private while your business still ranks for local searches.
Do I need to have a website to have a Google Business Profile?
No, you don't need a website to have a listing on Google. However, having a high-performing website that links to your profile will significantly boost your local search rankings. If you do have a website, we'll make sure the two are talking to each other properly.
What do I need to bring on the day?
Bring your laptop, your charger, and access to the email account associated with your Google Business Profile. It's also a great idea to have a folder on your computer with some recent business photos or product images ready to upload during the practical sessions.
Is a Google Business Profile the same as Google My Business?
Yes. Google gave the tool a makeover and changed the name to Google Business Profile. Whether you call it GMB or GBP, it’s the exact same free listing that puts your business on Google Maps. In this workshop, we are mastering the modern version.
Still have questions?
If you can't find an answer to your question in our FAQs above, you can always reach out to me.
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