As a small business owner, you know that having a strong web presence is essential to success. But having an effective web page design can be tricky – especially if you’re not familiar with the basics of website design.
In this blog post, let’s discuss 10 tips for making your web page design look great and perform well, and you’ll be on your way to rocking your website presence and growing your website traffic in no time.
1. The hero section
It’s the first area seen, so it needs to make an impact by communicating:
- exactly what you do
- how you can improve your potential client’s lives
- and what they need to get it, aka your call to action (CTA)
Be clear and concise with your message.
And don’t forget when it comes to your image. It should showcase happy customers or, depending on the page you. In a lot of cases, the small business owner is the business. So, it’s an excellent way for customers/clients to start relating and getting to know you.
2. Talk about your customer’s problem or the solution you bring
People respond to issues. If you hook them in with the problem they’re experiencing and show that you can relate to their situation. You’ve got them. Well, it’s not quite as easy as that, but that’s a good start.
Showcase how you can solve these problems, too. That’s an important part of web page design.
3. Showcase your products or services
This is where you want to showcase your products or services.
When it comes to your services, start with your most important to least. And when it comes to your products, showcase your
- Newest
- Featured
- Best selling
Or you could have a combination of all of these on your home page with a button leading your website visitors to the relevant category page to buy or gather further information. I personally love the options you can do with WordPress web design when using Divi.
4. Highlight your benefits
This is probably a no brainer, but it’s important not to forget to highlight your benefits. And benefits sell better than features.
Do you know the difference between your features and benefits? Features are the things, and benefits are the actions, outcomes or transformations your client/customer will get.
5. Why us?
Now’s the time to shout it from the rooftops.
What do you do that sets you apart from everyone else
Pick your top ones and highlight them here.
6. Testimonials/Reviews
I talk about this quite a bit and have actually started practising what I preach and have a testimonial request process with a follow-up sequence too.
Showcase your top testimonials here. Keep it relevant to the product/service page, or if it’s your home page, showcase your top general reviews. But it’s your top pages that sing your praises that you want to be using. And don’t forget to regularly update them, too, when you get new testimonials in.
7. Features section
You spoke about the benefits above, so don’t forget to highlight your features and all that your products/services included.
You want to highlight everything you receive. Get specific, and don’t forget to include features like:
- Free shipping
- 24 hour phone support
- Product dimensions
- Ingredients
- Natural ingredients
- Vegan free
- Locally made
- Australia made
You get the idea.
8. Frequently Asked Questions – FAQs
A great way to communicate regularly asked questions, and you can take this opportunity to bust any myths or objections that potential customers/clients may have about your products/services.
And FAQs are great for both service-based businesses and e-commerce.
You can add your FAQs to your website in two ways. Either on a stand-alone FAQ page or what’s quite popular at the moment is adding it to the page or product in question, Usually towards the bottom and above your final CTA (call to action) or thereabouts.
Think of your page and content as taking people on a journey and including the FAQs in the relevant spot on that journey.
9. Call to Action
This is an easy one, as it should replicate the CTA you have in your hero section. And is more aimed at service-based web page design than e-commerce.
When it comes to your CTAs, keep it consistent when it comes to your wording, fonts and colours. You want clients/customers to see those things and associate them with an action that they need to take.
10. Navigation
Don’t forget your menu needs to be simple and straightforward and not be overly busy design-wise. Depending on the size of your website, there may be a lot of pages in it. But you want it to be laid out in a way that is easy and not overwhelming to the eye.
What’s next for your website?
Follow the steps above, we even have a DIY option if you want to design a website yourself. Or if you want an expert opinion or a high-quality professional website page design that’s responsive as well as S,EO aka search engine optimised. Then we’re the web designer to speak to.
